I’m Dan, a designer who makes things
From prototypes to design systems, I build
until the complex feels simple

Next’s Warehouse Tech team had no design function when I joined. I built it from scratch, introducing user research, running 150+ user sessions and designing operational tools across nine product sets.

Our nine product teams were each building their own components. I built the Blazor side of our design system directly in code, then grew it with a team of ten developers.

Brands and websites for three small businesses I worked with as a freelancer: a Cotswolds homeware brand, a Stratford barbershop and a children’s storyteller.

Designing a social platform that measures success in books read and albums discovered. Not time spent scrolling.

A summer project building a pass-and-play strategy game for iOS with my son. We took it from sketches to a shipped App Store app. A hands-on dive into game UX, Swift development, and launch day nerves.